Swanky letterpress business card

The crew at Flying Pigs Creative put together this great brand identity for Swanky Events, a Wollongong based boutique event management and styling company.

The vintage inspired business card design is tailor-made for letterpress. The big bold chunky type allows the press to impart more impression on the paper. And we just love the coral red (Pantone 178U), 2019's most trending colour. Big shout out to Flying Pigs who deserve all the bragging rights for being ahead of the trend.

Swanky vintage logo

If you are looking for someone to create, design and style your dream wedding, corporate event, or special occasion visit Swanky Events.

#Letterpress #LetterpressBusinessCards #VintageBusinessCards #Branding



Image of a letterpress business card for Zanzi

We loved printing these inspired business cards for the property maintenance company Zanzi. Designed by Led By Design, the first thing you notice is that the vintage style and paper compliments both the message and the letterpress process perfectly. Being a fellow woodworking enthusiast, I super dooper love everything about these cards!

A stack of letterpress business cards for Zanzi

The business cards are letterpress printed on Ball and Doggett's 442gsm Enviro Boxboard. Boxboard is the unsung hero of the printing industry. Pretty much everyone has interacted with it at some stage but would not have noticed. Boxboard is primarily used by printers and binders to create strength and support not to look pretty. For example, note books, desk pads or docket book backs are often made from boxboard so that you have a firm surface to support the book block when writing. Boxboard is also used for hardcover book covers but hidden beneath layers of printed sheets and end papers that encase the board.

A new generation of designers are seeing boxboard aka strawboard in a different light. It has a lovely recycled earthy aesthetic, it is manufactured here in Australia, is 100% recycled, has ISO 14001 certification, is cheap and bulky and works really well for letterpress printing.

When designing for boxboard it is important to note that as the paper stock is greyish brown and will effect the outcome of selected ink colours. This is because all printing ink is translucent and the colour of the paper effects the end colour result.

Letterpress business card for Zanzi

There are exceptions to the rule, metallic inks like silver and gold are relatively opaque and will mask the colour of the paper. With the Zanzi business cards, instead of printing with a stock standard Pantone Black we used Black 7. Pantone Black 7 is a mix of 80% black and 20% silver inks. The silver component helped to block out the colour of the paper. Not entirely of course but it did minimise the translucent quality of ink.

#Letterpress #LetterpressCards #VintageBrands #BusinessCards


In addition to our letterpress printing services we also offer other styles of business cards that are equally as eye catching. This particular business card produced for Chad at Activate Psychology showcases our white printing and duplexing skills.

Photo of a black business card with white printing on the front for Chad at Activate Psychology.

You will notice that one face of the card is black and the reverse side is white. Traditionally this card would have been printed on white paper. The black side would have been flooded with black ink and the logo would be reversed out. In other words the text is white because it is the colour of the paper.

Advances in white printing have come along in leaps and bounds in the last few years. White printing allows us to print directly onto coloured papers, like black in this example. And because the paper is colour all the way through, it looks black from all angles.

Photo of a black business card with white printing on the front for Chad at Activate Psychology.

The back of the card is white with black text. So did we print white onto black paper again Well, no. Instead we printed the reverse face of the cards in black on an entirely separate sheet of white paper. We end up with this scenario;

Card fronts - white printing on black paper

Card backs - black printing on a separate white paper

We then fuse the fronts and backs together in a finishing process called duplexing. When the cards and trimmed down you achieve alternating layers of colour. I call this the Licorice Allsorts effect.

Photo of a black business card with white printing on the front for Chad at Activate Psychology.

If we had simply printed the front black all over on a white card and then fused those layers together we would not be able to achieve that same result. This is because the black ink would sit on the top of the paper only. Therefore white printing has opened up a world of possibility for us.

Just a little side note - a few designers have been asking us about the paper used for our duplexing jobs. Almost 90% of the duplexed business cards we produce are printed on Ball and Doggett's range of Colorplan Papers manufactured by GF Smith. Colorplan is our 'go to' paper stock for these jobs because there is a wide gammit of colours available in that range and they duplex beautifully.

#duplexing #duplexedbusinesscards #duplexedcards #whiteprinting #whiteprintedcards #ColorplanPapers #BallandDoggett